Retailbox
#03Enterprise SaaS202475% reduction in manual tasks

MS Dynamics 365 CRM Transformation

Growing Company (USA)

By Michael Oskola, Founder & AI Automation Architect · Project completed 2024

Migrated fragmented sales operations to unified Dynamics 365 with 9,000+ contacts, custom pipelines, and automated workflows.

Dynamics 365Power AutomateMailchimp

What was the problem?

Sales team used 4 separate tools (spreadsheets, Outlook, Mailchimp, a legacy CRM) with inconsistent data. Quarterly reports took 3 days of manual reconciliation.

How did Retailbox solve it?

Migrated 9,000+ contacts to Dynamics 365, built custom pipelines per sales motion, and wired in Power Automate for lead routing, deal stage notifications, and Mailchimp sync. Retired legacy tools gradually over 6 weeks.

What were the results?

  • 75% reduction in manual tasks across sales ops
  • Quarterly reports now generated in 30 min (was 3 days)
  • 100% contact data accuracy after migration (was ~60%)
  • Team adoption at 95%+ within first month

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